Remember to use proper etiquette. The people who run around business conventions, make mediocre small talk and quickly hand out cards to people aren’t likely to be building real business relationships. When you start you will probably start off awkward. But your skills will improve once you get practice. The goal is to come off as genuine and not a hustler. Here are some key points:

1. Once you ask for a card, ask for theirs. If they give you one don’t immediately put it in your wallet. Take the time to look at it. Maybe write some notes on the card. To make a human connection you need to be genuine.

2. People in general don’t like to be put on the spot. So instead of asking them directly if they have any need photography services, ask for a referral. Just say something along the lines of “I would greatly appreciate a referral. If you know someone who needs photography services please let me know that I’m available”.

Often it will be chance encounters that will build your client base. Most of your close friends and family will know that you offer photography. It’s a fellow member at a PTA meeting or the golf club that can be a source of new business. The important point is to never leave home without them. Make it a habit to always carry them with you, like carrying your car keys or wallet.

Don’t hesitate to give them out. Remember, a card is very cheap. Often it costs around a nickle or dime depending on the quality. You never know who will become a source of new business. The photography business is competitive in many areas and you need to cast your net as wide as possible.